The Great British Takeaway Evolution
29th October 2024
Hot off the press: Britain’s love for takeaway food shows no signs of slowing down. The freshest edition of the Krumb opens the lid on the shifting tastes and trends across the UK takeaway scene. From classic favourites to the rising popularity of adventurous trends, the UK’s takeaway scene is as diverse as ever as consumers seek out new flavours and experiences.
Have a nibble on this slice from the Krumb or enjoy the full thing here.
The Rise of the Munch Box
One of the steepest inclines in popularity in takeaway is the pick-up of the munch box. This simple concept allows consumers to mix and match different cuisines in a single order, creating a personalised dining experience. According to The Krumb, 57% of consumers are interested in combining various dishes, making it easier than ever to enjoy a variety of flavours in one meal. This trend reflects a desire for flexibility and creativity in our dining choices, catering to those who want to try something new without committing to just one cuisine.
The Power of Personalisation
Technology is playing an increasingly important role in the takeaway industry. Many consumers are becoming more open to AI-powered recommendations that help them discover new dishes based on their preferences. The Krumb highlights that 51% of diners are receptive to personalised suggestions, indicating a growing comfort with using technology to enhance their food ordering experience. This shift towards personalisation not only makes ordering more enjoyable but also encourages exploration of new flavours and cuisines.
Sustainability Tastes Increase
Sustainability is becoming an ongoing priority for many consumers as well. A significant 82% of customers prefer brands that prioritise eco-friendly packaging and delivery options. This growing awareness reflects a desire to make responsible choices that benefit the environment. As a result, many takeaway operators are adopting sustainable practices to expand their customer base, from using compostable packaging to exploring greener delivery methods.
Hungry for more?
The latest edition of The Krumb provides in-depth analysis and data on these trends shaping the takeaway industry. It’s a valuable resource for foodservice suppliers across the industry, and Kara are on hand to keep delivering these piping-hot insights.
