Elevating Service & Bakery Menus: Trends & Flavour Innovations
30th March 2025
From our insights at Savour the Krumb, we explore how pubs, bars, and coffee shops are elevating their menus with premium ingredients and innovative flavours. From trend-led burgers to revamped sandwiches, operators are embracing new offerings to stay ahead.
Elevated Bakery
Pubs & Bars
Burgers and pizzas are each growing share of pub & bar main options. These dishes tend to be easily customisable and can be adapted for dietary requirements. More recently, operators have been elevating these dishes with trend-led toppings and more premium ingredients. Mexican, Korean and American are key influences of some revitalised burger menus. Many branded restaurants are also adding the inclusion of branded products such as Frank’s Red Hot Original Sauce, stretching the quality credentials of the range.
Coffee & Sandwich Shops.
Retail, coffee and sandwich shop operators are successfully tapping into elevated trends through quality propositions and offering premium ranges, helping to drive growth of drink-only occasions. Sandwiches are getting a revamp. Consumers are enticed by next level on-the-go options, such as hot premium sandwiches in elevated carriers, crusty baguettes, and traditional burger buns. This menu innovation provides a fusion of flavours, quality ingredients and seasonal LTOs.
Growing Flavour Profiles in Bakery – UK 2024
The flavour maturity landscape uses advanced data analytics to show you the market at a glance. Flavours on the left of the landscape are niche while those on the right are dominant. Flavours near the top are growing in prevalence, while those near the bottom are shrinking but entering new formats. Here’s a helpful graph illustrating the growth of certain flavors in the UK over the past year.
At Kara, we’re committed to helping you stay ahead in the ever-evolving foodservice industry. Whether you’re looking to enhance your offerings, improve customer experiences, or discover new ways to elevate your menu, we have the solutions you need. Get in touch with us today or browse our range of wholesale products to give your menu the upgrade it deserves.
Download ‘The Krumb’ Insights below.
